AI for agencies
Agencies are well placed to get value from AI because so much of the work is structured, repeated and time-bound. The risk is that the work starts to look like everyone else's. Used well, AI raises the floor and frees up time for the strategy work clients actually pay for.
Creative development
Use AI to brainstorm angles, headlines and concepts at volume. Pick the few worth developing properly.
Strategy
AI helps with audience research, competitor scans and category framing. Bring it your data, do not ask it to invent any.
Content production
First drafts of blog posts, social content and email campaigns can be drafted quickly. Editorial and brand voice still need humans.
Reporting
Turn monthly numbers into a clear client-facing summary in minutes. This is where many clients now expect AI assistance.
Pitch support
Use AI to research the prospect, summarise their existing marketing, and prepare a discovery question list. The pitch itself is still yours.
AI for accountants
Practical AI use cases for accountants, including document summaries, client communication, reporting and workflow support.
AI for consultants
Use AI in consulting with practical workflows for research, proposals, client notes, reports and strategy development.
AI for coaches
Use AI as a coach to create content, plan programmes, summarise client notes and build practical marketing assets.
AI for trades businesses
Practical AI use cases for trades businesses, including quoting, admin, customer replies, local SEO and review management.