AI for small business marketing
Marketing is one of the easiest places to start with AI in a small business. The work is varied, often time-consuming, and benefits from a good first draft. Here is what to focus on.
Content planning
Use a general assistant to brainstorm topic ideas around your customers, services and seasonality. Ask for a list of fifty ideas, then pick the ten that feel right. This works far better than asking for one perfect plan.
Social posts
Give the assistant a short brief, a tone, and one example of a post you liked. Ask for several variations. Edit ruthlessly. Treat the output as raw clay, not a finished post.
Email campaigns
AI is good at drafting subject lines, body copy and follow-ups. Build a small set of templates for the campaigns you run repeatedly, like welcome sequences, win-back emails and seasonal offers.
Research
Use AI to summarise your competitors, find common customer questions and group reviews into themes. This is faster than a manual audit and good enough for most decisions.
Reporting
Drop your monthly numbers into an assistant and ask for a plain-language summary. This turns a dashboard into a story you can share with the wider team.
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