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AI for retail businesses

Retail businesses, online and in-store, deal with a lot of small writing tasks. AI is a strong fit for product copy, support and email. It pays for itself quickly when applied across a catalogue.

By Nextward Editorial

Product descriptions

Use AI to draft consistent product copy from a short brief. Keep a style guide so the tone stays the same across the range.

Email marketing

Welcome emails, abandoned cart messages, post-purchase follow-ups and seasonal campaigns all benefit from AI drafting. Most email platforms now include AI features for this.

Customer support

Reply suggestions inside your help desk save time on the most common questions. Always edit before sending.

Reviews

Group reviews into themes to spot patterns. Use AI to draft polite, specific responses, especially to negative ones.

Promotions

Use AI to brainstorm promotion mechanics. Test small before rolling out across the catalogue.

Start here

Start with the assessment.

It only takes 5 minutes and you'll get a clear plan for what to do next.

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